As a search engine optimizer, you certainly want to achieve different and multiple tasks in less time. Tools have consistently been the friend in need for marketers regardless of whether it’s bringing all the Meta tags from a domain, identifying issues related to crawling and indexing of a website within a minute. This saves a lot of time to complete a task instead of checking all the things manually. Search engine optimization tools help you to finish a lot of work as quickly as possible and with as near flawlessness as you can get.
Let us look at some of the useful and best SEO tools that are available for free or offer Premium version.
Ahrefs is an excellent tool that enables you to concentrate on your link building efforts. It helps you to perform backlinks analysis of your competitor, Quality link analysis, competitor keywords, competing domains, etc. It also offers features like link checker, referring domain details, domain rating, anchor text, etc. Using this tool will help you to conduct a quick analysis and to plan a link building strategy.This tool is not actually free, it is available free for 7 days and if you require some additional features like number of campaigns, keyword tracking, etc. then you need to go for a premium version available for $99 a month.
Google Keyword Planner
It is a free tool available in Google Adwords, it provides you with the details on the search volume of a particular keyword, competition on keywords (high or low) depending on the amount spent on paid advertising. It additionally returns the recommended terms you could use rather or nearby your keyword.
Google Analytics is a free tool and is a widely used web analytics tool. In SEO, the most valuable data is that which helps you to better understand user behavior and their interaction with your site. Google Analytics also provides a lot of insights about the keywords used by the visitors that helped them to land on your site. No other tools quite deliver the user data as Google Analytics does, this helps you to understand your website traffic and their source. You can monitor the data to analyze and make changes as per the numbers achieved to improve your site traffic.
Google Search Console
Google search console is a free tool that enables you to see which searches or queries bring users to your site, examine your site’s impressions, clicks, crawl status, URL inspection and position on Google Search. It additionally enables you to submit your XML sitemaps and URLs to Google and audit your indexing status to ensure that Google has the newest perspective on your site. It also shows any issues on your website URL and sends you email alerts to fix them. It is a tool that helps you to crawl and index your website quickly.
Screaming Frog’s SEO Spider Tool
Screaming frog is an excellent website crawling tool. It comes in both free and paid versions. The free version of the tool allows 500 urls per crawl while the paid one comes with certain additional features and functionalities. Free version works best for any small site audits or projects. It provides you with information like duplicate title and description, title length and description length, duplicate content, missing tags, image tags,etc that helps you to optimize your site better.
Google Page Speed Insights
Page loading is an important element of the website that helps the visitor to spend more time on your site. Better page speed provides an increase in higher rankings and user satisfaction. Google page speed insight is a tool that is used to measure the performance of desktop and mobile site in terms of speed and also provides suggestions to improve the site speed.
Copyscape is an online tool to check plagiarized contains which gives you a chance to recognize duplicate content and to check whether same text content shows up somewhere else on the web. Having a unique content in your site or blog page is essential to improve website rank and to appear higher in the search engine. You can use this tool by simply entering the url or content of a site, this tool can provide the data about the content that exists on the web.
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Open Site Explorer
Open Site Explorer is a tool by providedMoz that is used for link analysis. This tool enables you to look into backlinks, find conceivably damaging links, and discover external link-building, social activity, anchor text and more. You can likewise utilize this tool to find all pages that are indexed by search engines and you can get an enormous measure of data concerning your site.
Using site analyzer you can get a total analysis of your landing pages individually. It is an efficient tool that is used to analyze all SEO factors, data export, keyword research, crawl report, rank tracking, etc. It does not require any installation to be made you can use it as often as you wish.
XML Sitemaps Generator
A sitemap is a file where you provide data about the pages and different files on your site, and the connections between them. Search engines like Google read this file to crawl your website. A sitemap tells the crawler which files you feel are significant in your site, and furthermore gives important data about these files.
So having a sitemap is a great approach to have a profoundindexable site. This tool enables you to make a sitemap for your site with both XML and HTML variations.
SEO Book’s Robots.txt Generator
Robots.txt is an extraordinary file that tellsthe search engines which pages to index from your site and which pages not to index. The device gives you to generate the robots.txt file that tells the search engine bots which pages on your website should be crawled and which ones are to be disallowed.