Digital marketing has been around for quite some time now and it has grown tremendously over the half a decade. Today, marketers are equipped with dozens of effective marketing techniques. Indeed, these marketers use technology and the internet to create successful digital marketing campaigns.
There are companies that try different SEO techniques every single month. Since the evolution of SEO is happening at a really fast pace, it becomes absolutely essential for the marketers to embrace and adapt to these new techniques to survive and thrive in this era of increasing competition.
SEO stands for search engine optimization and the basic concept behind this is to increase the ranking of a website on search engines like Google, Yahoo, Bing, and other search engines. Almost all businesses and digital marketers are aware of SEO and know its importance. More traffic on the website, a large number of leads, increased business and revenue are some of the major benefits of SEO.
Not every digital marketer is well-versed with the right SEO techniques. This is the reason you should consider working with a good SEO agency to ensure you get the most out of your marketing campaigns.
Every business is aware of the incredible power of SEO. A good batch of articles with sufficient use of keywords at the right places has a significant impact on the visibility of the website and on the business as a whole. By following the below-mentioned SEO methods, any business will see an immediate surge in leads. Let’s get started!
Optimize your website for mobile
In this digital era, you know pretty well that if you want to grow your business, your online presence is mandatory. Without a mobile-optimized website, reaching out to targeted customers is pretty difficult.
With smartphones and tablets becoming the hardware of choice, there has never been a better time to optimize your website for mobile devices. Building a mobile-optimized website ensures maximum speed and access to all functions. Creating a mobile optimized website now will help you connect with your mobile-centric customers.
Use social media to your advantage
Social media marketing is leveraging the power of social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and so on to boost the website’s ranking. The number of social media users is rising at a rapid pace. Therefore, it is the best time to use social media marketing to your advantage.
According to Business Insider, 65% of adults are active on social media platforms like Facebook and Instagram. 60% of the total engagement time comes from mobile devices whereas the remainder comes from tablets, desktops, laptops etc. 55% of social media users are more likely to buy the brands they follow or are a fan of.
This basically means that social media boosts your online presence and allows you to interact with the target audience. Also, when someone searches for your business on any search engine, the social media profile of the business appears next to its name. And if you post quality content, the ranking will automatically improve.
Most people don’t know but YouTube is a search engine. By no means is it greater than Google. You will be surprised to know that YouTube is the 2nd biggest search engine. When you search for a product or service on Google, you must have noticed that YouTube videos related to it appear on top of the results page.
YouTube has a syndication among video spilling stages and it is somewhat behind Google as far as inquiry questions every month.Each month, YouTube gets around a billion queries and if you indulge in YouTube SEO, there is a high probability that your website will appear on top of any search engine. Also, it will give you an additional stream of customers.
Websites with greater word count rank higher
It’s a simple calculus, higher the number of words in the website content, higher will be the usage of keywords in it, and higher will the website appear in search engines. 1500 words are considered healthy when it comes to content length. 200 – 300 words, either way, will get the job done for you according to the people over at puppygeeks.com. Who use this technique to great effect.
Content with 300 – 400 words might not be as effective. Google’s prioritizes long content simply because they are more informative and engaging as compared to short articles. Due to the informative and engaging nature of long posts, readers might as well share them with their friends and family which ultimately leads to a higher ranking on search engines.
According to Business Insider, plagiarized content is a big no-no. Creative, relevant, and original content is always rewarded by search engines.
Metadata, lsi keywords, title tags, and descriptions
In simple words, metadata is the data about data. A large majority of businesses have made a considerable amount of efforts to improve their metadata game. It is pivotal for proper structuring of the website and its discoverability by search engines.
LSI stands for a long semantic keyword. The main function of these keywords is to help Google or any other search engine for that matter to understand the content of the data.
It is an algorithm that can measure the satisfaction of people when presented with a certain batch of results. If your content catches more eyes, then Google’s RankBrain algorithm will put you on top of search results.
Use local SEO
Over 90% of customers look for a local business on the internet. Google’s My Business page is an excellent tool to provide information such as an address, phone number, e-mail ID, working hours, days open and so on. This tactic significantly increases the discoverability of the website or business on search engines.
Conclusion : Who doesn’t want their business to grow and their audience to increase? SEO is a prime tool which enables you to complete both of these objectives. Guest posting, improvement in site speed, roundup posts, infographics, and SEO audit are some SEO tools which you can use aside from those mentioned above.
Different businesses have different requirements and it is not guaranteed that a technique that works for one business will get the job done for you as well. Therefore, don’t hesitate to change the technique if it doesn’t work and keep on trying new ways to improve.