In recent times, people in charge of managing prominent corporate enterprises are changing their perspective. They are looking beyond the necessity of generating adequate revenues and profits. These managers want to make a positive change in areas where they are conducting their activities. Social responsibility is now becoming an integral part of the overall strategy.
They don’t shy away from dealing with the issues which affect individuals in societies they serve. These could be eradicating poverty, encourage literacy, reducing carbon footprints or empowering women. Such efforts go a long way to enhance the public perception of their organizations.
Card Capital – How can businesses make a positive social impact?
Tyler Tysdal is a name to reckon with in the world of international finance. This MBA graduate from Harvard University has come a long way from being a financial analyst with Alex Brown & Sons. Throughout his career, he has been successful in establishing prominent companies. In all of these organization, he has been the responsibility for discharging the offices of important positions.
Currently, he is the managing partner in a family-owned concern called Platte Management. This concern has substantial investments interests in private equity firms and real estate. He is also the architect behind the establishment of TitleCard Capital. This is his own private equity firm.
The professional of TitleCard Capital says companies are now taking a tough look at their core values. The people who run these concerns becoming aware of an important fact. The social issues they deal with can have a profound influence on their prominent stakeholders. These include their investors, customers, vendor, and the general public they serve.
This is why these managers don’t hesitate to invest in socially responsible projects. They know that take such a step can enhance their overall corporate image. In the process, they get the opportunity to recruit the best talents who believe in their organization’s culture. This is something which they can’t overlook.
These experts explain companies can create a social impact in their businesses in the following 2 important ways:
Mission-first concerns
These commercial organizations initially come up with a mission statement, which can have a profound impact on society. The owners of such concerns go out of their way to implement it. These entrepreneurs still carry out activities that result in generating adequate revenue and profits. However, their main focus is to make a positive change in the lives of the people around them. This is what makes their concerns stand out among other similar establishments in the market.
Making huge financial donations
Some companies look beyond formulating a social mission statement and advocate it to the public. The people operating such establishment actively invest their money in prominent charities and non-government agencies. The professionals of such concerns conduct activities which deal with social issues which interest these businesses. In the process, these commercial organizations become eligible to tax deductions on the amount they spend. This provides the owners with a win-win situation.
The experts of TitleCard Capital say companies need to make social responsibility an integral part of their business policy. Otherwise, they are going to find it difficult to gain a competitive edge in the market. Moreover, taking such a step helps to enhance the image of their concerns in the eyes of the public. The above 2 important ways can enable the owners to create a social impact for their businesses.
