Do you love social media? If so, you’re not alone.

It’s no secret that the explosive growth of social media over the past two decades has made a tremendous impact on the way we live our lives, the types of entertainment we enjoy, and the way companies reach consumers through online marketing.

When it comes to the most popular social media platforms, YouTube continues to rank near the top. 

This article takes a look at YouTube trends in 2020 that can help you attract a larger audience. Keep reading to discover insight into YouTube search trending so that you can take your online brand to the next level.

1. Day-In-the-Life Routines

One of the most popular categories on YouTube is morning and night videos. This should come as no surprise given how much people love stories.

These day-in-the-life videos offer a glimpse into people’s daily routines, offer useful tips, and help inspire viewers to try new ideas.

2. Vlogging

Vlogging is the new blogging, which of course makes it the modern version of keeping a journal. 

This is a great way to record the events of your day, from preparing for work, packing for vacation, to a blow-by-blow account of completing a project.

The key to a killer vlog is to utilize pro video editing tools. Treat it like an episode of a cool show. Turn the vlog into chapters that your audience will eat up and anxiously await your next entry.

3. Follower-Decided Content

There’s a ton of content online. Every day, YouTube is flooded with new video content, all of it vying for the attention of viewers. Add to this the fact that attention spans are getting shorter and shorter.

One solution for engaging viewers is to let them help select future content. After all, the audience loves having a voice and being part of the creation process.

4. ASMR

This is one of the most unique experiences on YouTube. What is ASMR exactly? Great question.

ASMR is an acronym for “autonomous sensory meridian response”, which is the equivalent of receiving a brain massage.

It’s really hard to explain why these videos are so effective at helping people relax, but that doesn’t change the fact that they are extremely popular.

5. Life Hacks

Do you love discovering cool new life hacks? Well, join the club.

Life hacks can include absolutely anything that makes your daily routine easier, less stressful, more efficient, or just a little more fun.

Perhaps you’ve discovered a way to make old guitar strings sound like new again, or use pop cans for insulation. Whatever the case, offering amazing life hacks is a way to develop a strong following on YouTube.

6. Gaming Strategies

Gaming is more popular than ever before. As games become more sophisticated, complex, and interactive, it’s more like becoming immersed in a movie than playing a video game. 

Believe it or not, people are starting to enjoy watching others play as much as they like playing themselves. So take the opportunity to record yourself mastering a popular game and offer tips and how to master the toughest challenges.

7. Health and Beauty Guides

Everyone wants to look their very best. That’s why health and beauty guides continue to be incredibly popular. 

After all, the average person loves learning beauty secrets from their favorite celebrity. Share videos filled with hairstyling tips, discussing your favorite shades of lipstick, or insight into how to slim down to fit into that cute new dress.

8. YouTube Live

Live-streaming is one of the biggest trends in 2020. This type of video gives you a real-time glimpse into your favorite online personality.

Again, people love watching a great story, and nothing tells a better story than live video.

This is also a cool way to become a major social influencer by letting viewers follow you on amazing experiences and engage in live conversations with your audience.

Pop online at any moment, let people see what you’re doing, and use these moments to build your brand.

9. 360-Degree Videos

360 videos are changing the way that people experience YouTube content.

After all, what could be more mind-blowing than examining a product or experience than by giving viewers full control of how they navigate through the video content?

That’s right, 360-degree videos provide a total VR experience. In other words, you are dropping the viewer into the video and giving them the power to move around freely.

It’s fun, exciting, and totally changes the way you view life.

So if you’re wanting to boost the number of followers on your YouTube channel, add some 360-degree videos and the numbers start to really add up.

10. Immersive Video

Immersive video is another way to bring your viewers right into the experience. Are you going surfing, climbing a mountain, or teaching a yoga class? Immersive videos allow your audience to go with you on the adventure.

This is especially great for content creators who love to stay on the move and live on the edge. 

You can also use this type of content as a platform for sharing specific products and services that you use while out and about, inspiring viewers to purchase these products for themselves.

11. Immersive Shopping

Immersive shopping is a way to show your viewers how you discover products, how to pick clothing, tour your favorite shops, or how to find bargains.

Keep in mind that viewers love to look over your shoulder while you go on shopping excursions, especially if you’re someone they look up to and want to emulate. 

12. How-to Tutorials

Are you working on a new project? Share your experience with your audience.

This is especially great if you’re an expert in a specific area such as cooking, home construction, playing a musical instrument, or fitness. People love to learn from the best. So just focus on providing pro tips with excellent production value.

A Guide to YouTube Trends that You Should be Aware of in 2020

Do you want to make a big splash in 2020? These YouTube trends will help you get started.

Keep scrolling to discover more great lifestyle advice on our blog.