Why are product reviews so important for ecommerce businesses?
In the last 12 months, ecommerce business have enjoyed an unprecedented boom in sales. With so much visibility on digital-first companies, it is vital to remember that the people buying your products are human and have something to say about your brand.
Here’s why product reviews are essential to the success of your ecommerce business.
The have a positive impact on your brand image
Good product reviews from genuine customers give your brand a great image. People are more likely to view your business positively if other customers already do, especially if your current customers have a good reputation online.
They can increase your revenue and profit
Customers are more likely to purchase a product that has been reviewed over one that has not. If a potential customer can see how a product has been used by someone else with success, they are more willing to try it themselves.
They entice customers to pay more for your products
The more positive reviews you have on a product the more desirable it becomes to customers. By staying alert to what products customers enjoy, you can raise prices on well-performing products to increase profits as people will pay a premium for desirable products.
They give you a competitive advantage
Standing out in crowded marketplaces can be tough for ecommerce businesses, but great customer reviews can set your products apart from the crowd. Again, customers will gravitate toward products that are seen positively by other consumers.
They create trust in your brand for new customers
We all know that word-of-mouth is exceptionally powerful in promoting a business, customer reviews work in exactly the same way. Potential customers are more likely to trust your brand if other customers already do.
How can you improve your ecommerce business’s reviews?
If you are a brand new business or simply want to improve your ecommerce brand’s public perception, there are a few small things you can do to improve your customer reviews that don’t involve spending loads of money.
Deliver a quality product
The quality of your products will ultimately decide how good your reviews are. You can’t put out terrible products and expect customers to like them. Focus on quality products that deliver what your customers want to get the best reviews.
Focus on quick and reliable shipping
A key point of frustration for customers is unreliable shipping. If you employ a reliable and trustworthy delivery service, you can almost guarantee good reviews.
Create a great customer relationship and aftercare service
Inevitably, there will always be dissatisfied customers, but with a great aftercare and customer service experience you can turn a negative review into a good one.