Local SEO Checklist to Improve Your Presence Locally
If you want to grow your business, you have to take your digital marketing game a notch up. How? It’s pretty simple when you have an expert working on your account. But, you need to be familiar with the exhaustive SEO checklist that will improve your online presence.
Here’s the Local SEO checklist approved by a top SEO Company in Gurgaon –
- Finding the target keywords you want to rank for
- Effective utilization of the keywords
- Website SSL
- Link Building
- Get Google reviews and a “Google My Business” page setup
- Create original, high quality content
- Google Analytics
- Mobile Optimized website
Let’s understand each one of them more comprehensively.
People seek services and products by typing certain keywords. Depending on your niche, you would want to appear in the top results for these target keywords.
For instance, if you own a cake business in Gurgaon, what could be your target keyword?
“Gurgaon Cake Delivery”, “Gurgaon Cake Shop”, “Best cake delivery in Gurgaon”
How do you arrive at these keywords? There are plenty of tools available online such as the Keyword tool.in, Google Keywords Planner, and KWFinder. These tools can help you identify the keywords that are relevant to your niche. With such tools, you can carry out competitor analysis – find out the keyword that your competitors are using to rank in the search results, identify the long tail keywords, negative keywords and much more.
Once you have figured out the “voice of the target audience”, ranking in the search results will be a cake walk.
Effective Utilization of the Keywords
Finding the right keywords is only the tip of the iceberg when it comes to search engine optimization. You will have to place these keywords where it matters the most – the title, the description, the Meta tags, headers, paragraphs, URL structure, the content body and the pages where you want maximum traffic.
Your site structure will matter the most when it comes to indexing. Hence, do not make the mistake of putting the same keywords on all pages. Also, don’t stuff keywords everywhere as it will be considered as spam by the search engine.
There are two types of links:
If you look closely, the second one is an HTTPS link. This ‘S’ stands for the SSL-enabled site. It means that your website has an added layer of encryption and is protected from hackers or data theft. This SSL has become the standard of the web and affects the ranking of your website.
Google Chrome even warns the users when they are visiting a site without SSL encryption. There are many hosting services that provide free SSL such as Bluehost, where you simply have to activate this from your account settings. For technical SEO, you can hire an SEO Company.
This is one of the most crucial SEO strategies. Link building is when other websites have a link connecting to your website. Remember that these links will be effective only when they are coming from reputed websites. How can you build links? You can guest post about “Cake designs for anniversaries” on a food blog or you can make use of free social media listing. You can also invest in a little bit of digital PR activity for your cake shop in and around Gurgaon.
Get Google Reviews and a “Google My Business” Page Set Up
Get your business a “Google My Business page”. This imparts credibility to your business, especially so if you are about to receive a pre-paid order of cake! You can ask your existing customers to drop a review or testimonial about your service. You can also display some high-quality photographs of your products/services online. Keep all vital information such as contact number and email ID, operational hours, and location up-to-date.
To rank higher in the SERPs, you must have a high dwell time on your website. You can create a higher dwell time on your website by embedding compelling and interactive content on your website. It can be in the form of videos, infographics or blog. For instance, you can create videos about customer reviews or customer reactions on the cake deliveries or how-to videos for baking and so on.
If you intend to add a blog, make sure you are posting high-quality original content. Don’t forget to subtly add the keywords here!
Google Analytics and Mobile Optimized Websites
Google Search Console lets you see where you stand in terms of rank. This is a free tool that lets you identify unexplored SEO opportunities. All you need to do is set up a Google Analytics account and you are all set to go.
Mobile-optimized websites are the future. Google has already rolled out mobile-first indexing in 2018, which means mobile-compatible websites may perform better in SERPs. This has been done primarily because a majority of the traffic comes from mobile devices. You need to make sure your website is mobile optimized and also compatible across other websites such as tablets and laptops. You can check your website’s adaptability to the mobile device by using the mobile-friendly test tool.
SEO is one of the best organic ways to generate more business revenue and it would be a wise decision to hire the best digital marketing agency in delhi. With this checklist at your disposal at all times, you can be sure about the overall SEO performance of your business.