It’s much more than just flooding a product title with keywords to get noticed on Amazon these days. There are plenty of other ways to get a product in the eyes of customers.
With that being said, here are our top 5 tips to get noticed on Amazon.
Product research is done on Amazon than Google
Since Amazon is the biggest retailer in the world, most people would rather search for products here because they are likely to buy.
Did you know that 72% of shoppers use Amazon for product discovery? Amazon provides convenience to customers because it has such a massive catalogue of products.
This makes it important that your products are relevant to a search term. Keywords do play a role here. The best keywords best accurately describe a product. Come up with as many long-tail keywords as possible.
Well-chosen keywords increase a product’s visibility in search results as well as making them relevant. The number of product detail page views can increase significantly by adding just one search term.
Pay attention to conversion rates
Some aspects of a product listing specifically affect conversions. Conversion rates increase when a product listing is fully optimized. Amazon likes products that convert to sales because they make them more money.
High converting products rank high in SERPs.
Here are some of the most important features of a listing you must have optimized
Customers pay close attention to product images, so they must be high quality. Do not use blurry or out-of-focus pictures. Amazon have their product image requirements so check them if you have any doubts.
This is obvious when you think about. Product pricing has a huge impact on whether a customer is going to purchase a product. Prices don’t have to be extremely cheap to get noticed, just appropriate.
Customers will buy products that have been received well by previous purchasers. Products with better reviews increase conversion rates dramatically.
Improve customer service
Your customer service should be going the extra mile to keep customers returning and spreading positive messages about your product and brand. This because especially important for high converting products.
Great customer service will help you get better seller feedback and avoid negative product reviews because of poor customer experience: this ultimately will help you improve your search relevance and, as we have previously seen, conversion rates.
Part of this requires emailing your customers. They need to feel like you’re present and care that you had business from them. We recommend sending a minimum of three messages per order: shipment, delivery, and follow up.
Take advantage of parent-child listings
If your product has, or can have, multiple variations then make them available to customers under a single parent ASIN. Include parent-child listings of your product.
Variations serve two main functions: to help to reduce the number of search results so that customers can more quickly find the product they are looking for and making it easy for customers to discover and compare different versions of a product on a single page.
If you have a product that comes in a series of different colors, create a separate ASIN for each product. This tells Amazon there is a larger selection of products available. Amazon loves product selection and tends to favor products where customers are most likely to find what they are looking for.
Consider Using Fulfillment by Amazon
Fast, accurate fulfillment is a critical when selling online. If you can’t deliver orders to customers,you’re not going to be in business long. But, fulfillment is also usually a sore point for sellers.
You can fulfill orders yourself, but you may also want to consider using Fulfilment by Amazon (FBA). FBA is a service offered by Amazon, in which Amazon fulfills your orders for you. The Amazon FBA software allows you to provide your customers with the same level of fulfilment service that Amazon is famous for.
However, there is a downside to this service. You can probably guess that Amazon won’t offer this service out for free. It’s this reason that sellers can sometimes be put off from using FBA.
Depending on how big your business is will be a factor in whether using FBA is worth it or not. However, its advantages are great so be sure to consider it.