About 50 percent of small businesses will die within a decade.

As an entrepreneur, you know that small business failure is always a looming possibility. But that hasn’t prevented you from starting your own business. You’re confident that there are steps you can take to give your business a great chance of succeeding, such as investing in search engine marketing.

You’re right. Businesses that invest in SEO are more likely to succeed than those that don’t. But then, SEO is vast. There are so many SEO tactics that, as a beginner, you might not be in a position to tell which will work for you.

We’re here to make your job simpler. Continue reading to know the best SEO strategy for attracting clients.

The Top SEO Tactics

Although there are several SEO tactics, there are those that often stand out because there are the most effective.

Broadly speaking, SEO can be subdivided into two categories: organic SEO and paid SEO.

Organic SEO involves using tactics that don’t require you to spend money – at least no directly. For example, when you set up a blog and start writing about your products and services, you aren’t spending any money on direct marketing. However, you might need to hire a content creator to supply you with blog posts that’re not only informative but also optimized for SEO.

Paid SEO involves tactics that require you to spend money. Pay per click advertising (PPC) stands out here.

With that in mind, let’s focus on the SEO tactics you should be using.

Quick Results: PPC

There are times you want quick results.

Perhaps you want to test whether the market is interested in your product, and the best way to do that is to advertise your product directly to them. Or maybe you’re in a highly competitive industry and you want to start out with a bang.

Regardless of your reason, PPC is the SEO tactic you’re looking for.

PPC advertising means paying search engines like Google to place links to your website or product pages on top of the relevant search engine result pages. There’s a whole science behind how to make the most of PPC, but the short of it is you shoot straight to the top of search engine results.

Every time a customer clicks on the ad (link to your site), you pay a certain amount of money.

Organic SEO for Sustained Growth

While a properly optimized PPC campaign will deliver quick results, sales might dry up sooner after the campaign ends.

This is why organic SEO is always the best strategy for business growth. Organic SEO starts with the creation of a business website that’s user friendly and responsive. Blogging is another crucial tactic. Building backlinks is also important.

Implementing organic SEO takes time but you can speed up your results by hiring the right marketing agency to do the job for you. If you’re an ecommerce store, for example, you should hire an e-commerce digital marketing services provider.

Use the Right SEO Tactic to Grow Your Business

As long as search engines exist, search engine optimization will always be a thing. SEO is always changing, which is why it’s important to ensure you’re using the right SEO tactics for your business.

And, always keep learning about SEO. Our blog has everything you need for that.