Digital marketing is constantly changing, not only in Singapore but the whole world over. This calls for digital marketers to keep tabs on the trends shaping the industry. This will help you make the best offer to your customers at the right time. Before implementing any new trends, you must ensure that your digital marketing campaigns are in line with the 4Ps of marketing namely:
· Have a product that customers want
· Have a reasonable price that customers are willing and able to buy
· Use the proper promotion channels to educate customers about your products
· Display your products in the strategic places where customers can find the products
With these 4Ps in place, you can start looking at the trends shaping the digital market. Here are the top digital marketing trends in Singapore.
Voice Search Digital Marketing Trends in Singapore
Studies show that at least 50% of all queries will be voice-based by 2020. There are two main types of voice search; those implemented by smart speakers, including Apple Homepod, Amazon’s Alexa, Microsoft’s Cortana, and Google Home. These devices give users immediate answers to their queries; the other type is Google Assistant and Apple’s Siri, which are smartphone-based, display written results.
Brands are using voice search to deliver personalised experiences using these voice-enabled -devices. They are not only affordable, but they also deliver greater capabilities. Businesses should also increase their digital marketing efforts using voice engine optimisations.
Long-tail keywords will play precedence in voice search. Moreover, marketers will need to use a more natural language in their content. Marketers can leverage on voice search to deliver more targeted and specific content.
Micro-Moments Digital Marketing Trends in Singapore
Customers today are using smartphones to process their online activities. On the other hand, Singapore marketers are increasingly using micro-moments to catch the attention of their audiences and fulfil their orders. Whenever a client looks for a nearby store, searches for an item, or wants to finalise a task, marketers can leverage these micro-moments to create better-targeted advertising campaigns.
To best leverage on micro-moments, marketers need to understand the micro-moments that matter. They include ‘I-want-to-know moments’ ‘I-want-to-go moments,’ ‘I-want-to-do moments,’ and ‘I-want-to-buy moments.’ These moments show that the customer knows what they want when they want it, and they will be drawn to the brands that deliver value-added solutions to their needs.
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Smarter Chat Digital Marketing Trends in Singapore
Live chats on websites have gained much traction over the past few years, and now we are in the era of chatbots. 45% of users prefer communicating with chat bots as a means of delivering customer service. Chatbots play a critical role in customer service in that they allow users to engage their customers on a deeper level, without putting much effort.
Chatbots offers real-time assistance to the user, proactive interactions, and dedicated support, where they ask questions to understand the user’s real problem.Another smart chat used by marketers today is WhatsApp Business Messaging, and it is the most popular messaging app in the world.
Chatbots are also using artificial intelligence (AI) and machine learning to improve the quality of customer service without the need for human input. This makes it one of the top digital marketing trends in Singapore today.
AR and VR Digital Marketing Trends in Singapore
There is an increase in the number of marketers using augmented reality (AR) ads in Singapore. AR transforms static environments into realistic experiences by integrating a brand’s offering with the reality of the buyer.
Moreover, brands are combining the benefits of AR and virtual reality (VR) marketing to create immersive brand awareness campaigns. This trend has been making rounds in digital marketing circles for a while now. Besides the VR and AR market size will be worth more than $200 billion in the next four years.
Live Videos Digital Marketing Trends in Singapore
Thanks to social media channels such as YouTube, Facebook, and Instagram, live content is one of the fastest-growing segments of internet video traffic. Live streaming is proving to be more effective compared to other video forms. This is because it takes a shorter time to produce the content, it is free, and it offers real-time user engagement. Moreover, the consumers view the content based on the brands time and not theirs.
Live streaming can also generate greater impressions than the posts published on the brand’s timeline. Live videos provide marketers with an opportunity to engage leads in a faster way, reach a broader audience, improve customer relations, and to boost their social media traffic.
Conclusion : The digital marketing sector in Singapore is constantly changing, and this requires marketers to monitor the industry to avoid falling behind. Surprisingly, customers are privy to the change in trends, and they will identify marketers who are using out-dated methods.
To be on the safe side, ensure that you read widely on the trends shaping digital marketing in your industry. Doing so will help you seize opportunities when they arise and to beat the competition