In a recent study published by David Sayce, it was confirmed that Twitter observes around 6000 tweets per second. This number is quite challenging, especially if you want your business to stand out in this ever-changing Twitter environment. One solution to this problem is tweeting at the right time, which will help you to engage more followers.
One of the ways to get this task done is learning how to schedule tweets. With this new feature introduced by Twitter, marketers will now be able to schedule tweets for specific dates and times to reach massive audiences.
Why Should You Schedule Tweets?
#1. By scheduling tweets, you can batch your content, creating together. This will help to increase productivity and maintain content quality.
#2. Scheduling tweets ensures that there is consistency in the tweets that you are going to post.
#3. Scheduled tweets will help you to reach a broad audience by posting at different time zones of the day as per the timezone of the audience targeted.
How To Schedule Tweets on Twitter?
Twitter requires a strong content strategy and scheduling tweets is one of the significant ways to compliment this. The native way to do this is by using Twitter Ads to schedule both organic tweets and promotional tweets. Twitter Ads allow you to go live at any date and time by scheduling tweets, up to a year in advance.
This feature is excellent for the tweets that are to be published on holidays, weekends, evenings, or other busy times. Also, it works well when you don’t have time to tweet manually. Follow these steps to create scheduled tweets:
#1. Open ads.twitter.com and sign up for an advertiser account.
#2. Go to the “Creatives” tab and select the “Tweets” tab. Alternatively, you can choose the “Compose Tweet” button.
#3. In the “Tweets” tab, you can create Promote only, or scheduled tweets for your campaign.
#4. In this section, select “Compose a Scheduled Tweet” or “Compose Tweet.”
#5. You will get a box named “New Tweet.” Start composing the tweet you want to schedule and then select the date and time suitable to you.
#6. Click on “Schedule Tweet,” and you will get a notification box confirming the date and time on which tweet will be published.
#7. You can view your tweet in the “All Tweets” column.
#8. Click on “Only Scheduled Tweets” to see the list of tweets that you have planned in advance.
Once you have learned how to schedule tweets, the question that still remains is, in what manner you should schedule your tweets to get the best results.
Nobody likes to be flooded with a lot of tweets, so how do you manage to get across your brand’s message without appearing too spammy. Tweets should be posted in a manner that makes your audience engage with you.
We have compiled a list of things that work and will help you attain better audience engagement.
#1. Optimal Number of Daily Tweets
With more than 6000 tweets per second, your tweet should stand out. This does not mean that you should tweet too much, as this can actually hurt your engagement. Instead, you should tweet one to four times a day when your users are most active.
According to a study published by Salesforce, one to four tweets per day will get you maximum engagement.
#2. Tweet At The Right Time
You will never get good engagement by tweeting at any hour of the day. The truth is, by posting at the right time, you can expect maximum engagement.
What is the right time to tweet?
- Friday is a good time to tweet between 9.00 a.m. and 10.00 a.m. as it is considered the best time to tweet as twitter sees maximum traffic during that period.
- Also, avoid tweeting on Sunday mornings when users don’t engage much.
- Tweeting between 10.00 a.m. to noon every day will get you maximum engagement.
- Try to post on weekends as the engagement is maximum on Saturdays and Sundays.
- Tweet at around 5 in the evening to get maximum retweets.
#3. Ideal Tweet Length
As the market demanded, Twitter recently switched from its 140 characters to a 280 character limit. However, this does not imply that you should use the maximum character limit. It is observed that shorter tweets get better engagement.
A recent study shows that the ideal length for maximum engagement is around 110 characters – such tweets get 17% more engagement as compared to other tweets. Shorter tweets are easier to read, and readers like them better.
A study published by Track Social demonstrated that you’d get the most retweets for the tweets between 71 to 100 characters.
#4. Post The Best Tweets
Not all tweets get the same engagement. Tweets with images or videos get far more engagement than text-only tweets. A recent study found that you can increase your engagement by 150% by adding images to your tweets.
As far as tweets with videos are concerned, they are likely to get 6 times more retweets as compared to regular tweets.
#5. Use Hashtags
Using appropriate and trending hashtags will get you more engagement. This will also ensure that you get more followers, increases link clicks, and a better reputation. Make sure to keep the hashtags precise and conversational.
We hope that this article helps you to get maximum engagement on Twitter. To get the most out of Twitter, your brand needs to understand how to tweet engagement works and how scheduling can help you magnify the results. When you schedule tweets, you not only improve productivity, but you can also ensure that you tweet as many times as required and at the best time.
Just keep in mind that there is more to Twitter than just twitting. You need to consider these aspects to get maximum engagement.