How to Use Instagram to Market Your Business

How to Use Instagram to Market Your Business

Marketing is essential when it comes to scaling your business. Marketing techniques have enhanced over the years and today there various ways for a brand to market itself, including digital marketing, SEO marketing, social media marketing, etc.

Social media marketing is one of the most effective methods of marketing due to its convenience and ease of reach to its audience. In the era of smartphones, social media has gained a lot of popularity. Scrolling through Instagram and Facebook is one of our favorite past times, especially for the young generation. Even if we are not manually using our phones, devices like Google Home Smart Speaker With Google Assistant has made it easier to keep updated with our social media notifications by mere voice command. Hence, social media is the most effective way to reach out to your target audience.

Here are a few tips to consider while marketing your business on Instagram:

 Quality Content Production

Nothing can beat quality content while marketing your business. Quality content means that your content is meaningful and appealing to your audience. A lot of thought and homework goes into creating quality content. Post content that you audience loves. These can be memes, videos, and customer photos. Quality content cannot be replaced with any other strategy. Your audience can see your hard work and the effort you make for your customers. This is an extremely important factor in social media marketing, especially Instagram.

Use Other Platforms to Promote Your Instagram Page

You probably have a strategy for other social media platforms too, for example, Facebook, Twitter, etc. Use those platforms to promote your Instagram page. This an effective tip as social media has become extremely popular and we are mostly scrolling through it during our free time. So your target audience does not necessarily have to be on Instagram to be aware of your business.

Content Related To Normal People and Their Lives

Gone are the days when marketing involved colorful  ‘buy now’ banners. You need a lot more effort to convince people that the product is right for them. You need to make sure the product is in line with customers’ and can become a part of customers’ lifestyle. Your Instagram page should involve pictures from the day-to-day lives of your customers. They should emphasize the importance of your product in their daily lives.


We often underestimate the value of hashtags while posting on Instagram. While it is not the only way to promote your page, it is one of the most effective ways to get brand recognition. You need proper research and a little insight into what works and what does not for your business. The next question that arises is how to research and when to begin?

When you start a business you are well aware of the entrepreneurial ecosystem. You know where you stand among your competitors in the market. Look for your competitor pages on Instagram and then carefully observe what hashtags they use for their posts and use those hashtags. Also, you may want to keep yourself aware of what is trending in the world and see how you can integrate those hashtags in your posts. However, do not go overboard and come with hashtags more than you require as they may come off as annoying to your audience and may cause your page suspension temporarily.


For most of us who use Instagram, we know that tagging is a significant part of Instagram. When you have a public account and you tag another account in the post they will receive a notification that they have been tagged. You can use this to your advantage by drawing the attention of well-known brands, celebrities, and other popular pages towards your page. It may be possible that they are excited to be featured on your page and may also mean that they may promote you too. This is also a courteous technique.

Have an Individual Creative Spark

Creativity is one of the major things on Instagram that lights up your feed and increases your following. Study a few other Instagram accounts and see how they create design content for their feed with a touch of individuality. This touch may be a single color, a specific filter, a logo or watermark, etc. Figure out a creative spark for your page using apps like VSCO OR Snap seed and create your content with your unique touch.

Influencer Marketing

Influencer marketing has been on the rise for the last few years. It has also become a career option for many. However, it requires skill and effort to create an influence and content that will gather more followers. Influencers know the art of creating content that can attract people. So, make sure you reach out to them for promoting your business. Some of them may do it free, while some may charge you a fee.


Who does not like free stuff? Giveaways are one of the tried and tested ways to increase Instagram following. Giveaways attract followers, however, your content will determine whether or not they stay. You can collaborate with influencers, brands, or celebrities to organize giveaways.

Keep Your Audience Updated With Stories

Instagram is constantly updating its features in stories. This is a helpful tool. If you do not want to spam your followers with excessive posts on their feed, then you may want to consider keeping them updated on stories. Put some effort into your stories, so that your audience is always speculating what is coming next. Keep them interesting, friendly, and interactive. It is good to have one on one live sessions too once in a while.

Final Thoughts

Like other forms of marketing, Instagram marketing also requires time and effort to be effective. You have to put in a consistent amount of hard work to receive results. You also have to be patient as this process takes time. Once you have achieved a certain number of followers, you will start generating sales.


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