You could have the sleekest web design, the smoothest user experience, the most streamlined checkout process, and an intimidatingly efficient eCommerce fulfillment warehouse. However, none of that will matter if you’re not selling the right products.
To ensure your eCommerce store is stocked full of the goods people are seeking in 2022, consider any or all of the following product categories:
1. Health accessories with beautiful designs
Think yoga mats, exercise balls, skipping ropes, and athleisure, but make it fashion. So many people find the typical colors and patterns found on health accessories to be gaudy and unattractive. If you can offer beautiful designs with color palettes that aren’t an assault on the senses, you’ll be able to earn yourself a healthy share of the market.
2. Gadget accessories
From selfie-enhancing phone straps to battery-enhancing power banks, there are plenty of impressive accessories to sell. In 2022, searches for things like wireless charges, phone holders, and wireless headphones are also at an all-time high.
As with the first point, if you make your designs sleek and attractive, you’re far more likely to win repeat and referral customers. Practicality and quality should always come first, but if you complete the trifecta with style, then you’ve discovered the magic formula that keeps customers coming back for more.
3. Adaptogens and natural performance enhancers
From the calming effect of adaptogenic herbs like ashwagandha to matcha’s gentle buzz of energy, people are always seeking to tweak their reality and squeeze a little more pleasure out of every day. By stocking specialty coffee beans, traditional Japanese matcha, and other herbs, teas, and supplements with proven effects, you can look forward to plenty of organic traffic and repeat customers. So long as you nail your SEO and marketing, of course.
4. Kitchen appliances and cookware
By using a tool like Google Trends, you can gain deeper insight into what’s firing up people’s search histories and heating up their kitchens. In 2022, portable blenders and air fryers are topping the list of the most searched terms when it comes to kitchen appliances. In the world of cookware, people are focused on health, meaning Teflon is out and safe nonstick cookware is in.
5. Eco-friendly goods
From bamboo water bottles to reusable coffee cups, 2022 is all about supporting the environment in any way we can. Consumers are doing more research than ever into the products they buy, and one of their main concerns is the environmental impact their choices will have. If you can slide on in with genuinely eco-friendly products in recyclable packaging, with the supply chain transparency to back up your claims, you’re sure to gain a loyal following.
6. Pet accessories
If you’re a creative soul and a pet-lover to boot, you may wish to stock your eCommerce store with adorable, high-quality pet costumes. Alternatively, you may prefer to focus more on grooming tools, carriers, bathing accessories, and healthy, high-quality pet food. Whichever niche you choose, you’re sure to find success if you perform market research, understand your target audience, and offer the solutions they’re seeking for their pets.
The beauty of the pet supplies market is that, while it certainly is booming in 2022, it has also shown stability over the years. So, while you’re jumping in on a lucrative trend, it’s one that’s showing no signs of slowing down.
Keep your product choices on point and your quality high, and you can look forward to a thriving eCommerce business. Good luck!