Web project management is very special, because it calls for as much rigor as creativity. This collection of project management advice is empirically designed and therefore intended to pass on to you the best practices to know before getting started as well as the errors to avoid absolutely.
A web project refers to a project to design a website with Adobe XD to WordPress service, an e-commerce store, a marketplace or a public web application. The concept of design includes technical creation, but also the management of content, data, design (in the graphic sense) as well as all marketing dimensions.
Having a good product or good service is no longer enough. If you have something to say or sell, you have to be on stage to do it. Without a suitable platform, you run the risk of failing where your competitors prevail.
The development of the web and social media has led many to believe that it is enough to create accounts and publish messages to exist and generate opportunities. It’s wrong. Without a clear and appropriate strategy, you have little chance of stepping out of line and showing off. Having the greatest number of contacts, multiplying accounts on social networks is not enough to build you visibility that makes you sell (read No, social networks do not sell, but they contribute to it).
Build the foundations
To develop your platform you must rely on your web designers and your expertise, your know-how. You need to build the foundations: put your own web space online and publish content to attract qualified contacts to you. The blog is a good tool.
The best web designers develop an offer of content that is relevant enough to show your level of expertise. In most cases these contents already exist, it suffices to reformat them, to adapt them to the web. Think of presentations, videos, interviews, white papers and other studies that you have already produced.
Expand your audience
Showing your expertise on a blog is not enough. You need to expand your audience to publicize your publications. Social networks and eMail Marketing are entering the scene. They will help you propagate your content and ensure better visibility.
All web marketing experts agree, that the essential tool for developing the number of opportunities is a qualified email list. Creating your list is the tactic to deploy very quickly. It is complementary to social network and event tactics and will help you create the essential link with your contacts.
Engage your audience
What if your contacts participated in conversations and questioned you without having to ask for them? To engage your audience, you need to inspire, listen, and initiate conversations, answer questions.
You will thus develop interest in your offers. By listening you will be able to adapt your proposal: rather than making your offers known to your customers, ask them what offers they want. And offer them what they expect.
Measure returns
Who says goals means measures of results. Web marketing has not made a difference in terms of reporting. Use known metrics, an opportunity remains an opportunity. Produce comprehensive reports by your contacts. Do not talk about the number of fans on your Facebook page or the number of RT by your followers if you talk to your CEO. Talk to them about the number of opportunities created by this website and the corresponding turnover.
