YouTube is the second largest search engine after Google, and a huge platform for content creators. But how much do you really know about YouTube? What are the numbers driving the popularity of YouTube and how do they impact the way video content is being made? In this blog, we will discuss some prominent YouTube statistics revealed in 2018 and those that will affect content creators in the next 5 years.
YouTube users are becoming increasingly reliant on this platform to fill the gap between event experience and actual presence at the event. These statistics here demonstrate its usage as a social video app, how marketers can reach them through this channel effectively, and the kinds of creative material that attract viewers here. This blog will feature the top video statistics that will convince you as a business to opt for video marketing.
YouTube has a staggering 2 billion monthly viewers
That number is not quite as massive as Facebook’s over 2.74 billion monthly active users, but keep in mind that it’s possible to watch YouTube content without creating an account, so the “monthly viewers” number likely underreports the actual number of people watching YouTube content each month. YouTube is the world’s second most popular search engine after Google, and the most widely used video hosting site. In 2017, YouTube had 1.9 billion monthly users and was ranked the #5 most-visited websites in the US, according to Alexa. YouTube’s “share of total US desktop & mobile web time” is even higher than Facebook.
Young people in the US especially like to use YouTube
Young people in the US, who make up 77% of YouTube subscribers, are more likely than the YouTube-using public overall to watch different kinds of video content on YouTube. For example, among the US. teens and adults aged 18–24, two-thirds say they’ve used Snapchat, but just half have ever used Instagram. Furthermore, usage drops sharply with age as only 41% of those 25–34-year-olds and 27% of those 35–44-year-olds have ever used Instagram
80% of parents of children aged 2 and 3 have said they have found their children watching YouTube during the day
In countries where data has been tracked, more than 53% of all parents have mentioned that they have found their children watching a video on YouTube at least once a day. This number is also in stark contrast to the other social networks available where several of them require a minimum age of 13 years for accounts to be set up by new users. Looking at these last two user statistics shows the massive penetration across every single age category in both countries where data has been examined.
Vast number of OTT users watch YouTube
The number of Americans turning to a digital platform for their entertainment options is rising, but not at the expense of traditional television watching. So far, customers haven’t been able to get enough of Netflix and YouTube. Almost 95% of over-the-top (OTT) viewers in the US are watching YouTube. A majority of Americans watching streaming videos on their televisions are viewing online video giant YouTube; while Netflix places second at almost 75%. As OTT viewer figures rise to 94%, this huge figure is hardly surprising given that TV remains overwhelmingly popular. The proportion who don’t own a streaming service and aren’t planning to buy one has remained relatively stable at 40%. They say Prime Day deals & popcorn chicken can get pricey, so we’ll stick with reruns and snacks instead!
The US remains a thriving market for YouTube’s site traffic
As we’ve said in the past, YouTube is undeniably ubiquitous in the US and likely even feels like a cultural staple in some places. However, it is interesting to note that only 16.4% of all visitors hail from the States, while India (9.2%) and Japan (4.8%) comprise much larger slices of the pie when you consider each country’s share of global viewers.
More than half of YouTube’s traffic comes from outside the US
You already know how popular YouTube is within the US alone. But remember, this only makes up 16.4% of YouTube’s traffic. According to Alexa’s estimates, while India is the second-largest source of visitors for YouTube outside of the USA, it still represents only 9.2% of traffic. The US does indeed have a strong presence on YouTube – but it may not be quite as absent as you think!
Some more miscellaneous facts about YouTube statistics:
There has always been a great deal of promise with the power of online video. It has far-reaching appeal across demographics and, in general, helps people feel like they’re part of something bigger or at least know what other people are doing in different parts of the world, thanks to convenient sharing tools to check YouTube statistics. But until late 2019, online videos were unable to reach their full potential because advertisers had not embraced them; most people used ad-blocking technology when they went on the internet, which meant that these billions of video views actually brought in little or no revenue for content creators like YouTubers.
According to the Record Breaker’s Report released in 2018, people spent more than 100 billion hours watching gaming on YouTube in 2015. Since then, the number of active gaming channels has reached 41 million, with 25 thousand content producers having gained more than 1 million subscribers each. The most popular game genre was “sandbox video games,” with Minecraft being viewed over 201 billion hours across its channels. It is followed by Roblox at seventy-five billion hours and Garena Free Fire at seventy-two billion hours.
YouTube has immense power in driving traffic to your site. It is the second-largest search engine in the world, which means anyone can find your video through a search. YouTube content can be easily shared through email, Facebook and Twitter. Looking at the above statistics, it is clear that YouTube is the place to be if you are looking to create business videos.