Ah! Well I work as a web designer and web developer for a well-known Web designing company in Melbourne but apart from that I too run my own business. I do not have any showroom; my business is available online. I deal with multiple products and when you deal with multiple products, you need an eCommerce website for that. This will help you in showcasing your products and services on your website and will help your customers in making easy payments.
Quality design, informative content, appealing graphics and attractive layout with easily readable text, and many other things are responsible for making your website successful. You can call these the ingredients that are used for preparing a wonderful recipe called a successful eCommerce website.
In recent years eCommerce has gained an inexpressive popularity and people are getting addicted to online shopping. The comfort and ease of picking up whatever you want has made these eCommerce websites to enter the life of the common people at such a fast rate. Therefore, it is very important to focus on the most important elements while designing an eCommerce website for your online customers. One of the key aspects that works for every type of website is the user friendliness of the website.
Responsive eCommerce design
Responsive designs are those which are easily accessible on smart phones and other mobile devices. When you have an eCommerce website it is necessary for you to be available everywhere. If you are not available on smart phones, the number of visitors and your customers will decrease because the trend says everything has gone mobile.
eCommerce websites that have responsive designs to be accessed through any smart phone or gadget are getting more fruitful response as compared to the ones that are not serving with responsive designs. Responsive design is considered as one of the most important element for building a successful eCommerce website.
Having a clear logo is crucial
Whether you are a startup company or a brand you need to have a wonderful logo for your business that will speak more than anything on your website. When we talk about online shopping, a beautiful and recognizable logo works as a trust binder. Having a nice and clear logo for your website is of high importance these days.
Making deals, offering discounts and exciting offers
When you provide your customers with some discount coupons, exclusive offers, some sale offers, say 70% off and many more, it works a lot for your website to gain customers. Think of yourself as a customer and it feels amazing to hear about such offers. So keep on offering such discounts and offers on your website to make your customers visit you often.
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Keep navigation easy
Easy navigation makes your customers happy and they love to visit your website again and again. No doubt who does not like easy things. If your website is providing your customers with easy to use website and people are finding it interesting; you have reached your goal.
Your eCommerce website can only face success if you focus more on navigation and making it easier for your customer to get it easily what he or she has been looking for.
Do not forget to add social media links
You can forget to have onetime meal but you cannot forget to add social media buttons to your website. Social media is like the god of marketing that is helping almost every business in reaching heights. Allow your visitors and customers to follow you on Facebook, Twitter and other social media websites to grow your business.
Online Chat, E-mails and Phone Numbers
All the websites provide their views with contact us page and everybody know the reason. If you are the owner of an eCommerce website you can add an online chat option and customer support options and other means of communication and making it easier for your customers to get all the answers to the queries they want to ask.
Provide Easy Payment
Easy payment is the thing that every customer looks for. Nobody wants to get into fussy procedures for paying their bills. Focusing on this element will also give you an extra mark for the performance of your website.
“In recent years eCommerce has gained an inexpressive popularity and people are getting addicted to online shopping. The comfort and ease of picking up whatever you want has made these eCommerce websites to enter the life of the common people at such a fast rate. Therefore, it is very important to focus on the most important elements while designing an eCommerce website for your online customers. One of the key aspects that works for every type of website is the user friendliness of the website.”