This post will teach us how to use online marketing videos with photos for business growth.
We all want to grow our online business marketing but find it challenging to start? Traditional marketing strategies for businesses have been replaced over the last decade with digital marketing. One of the best ways to market online is through videos. Millions of videos are uploaded on YouTube daily and watched by people across different platforms such as desktops, smart TVs, smartphones, and tablets.
Regardless of the business type, we believe marketing is vital in ensuring success. Videos are a great way to make a message stand out and get the audience’s attention. Not just that; video marketing results in higher conversion rates. Top B2B marketers have adopted video content creation and marketing as a significant part of their online marketing strategy.
The main reason more businesses are using videos for their online marketing is that it has proven to be more effective than any other type of online advertising. It’s also cost-effective and straightforward to produce. However, suppose you’re not using videos for your business today. In that case, it’s worth considering adding them to your marketing strategy to stand out from the competition and improve your overall ROI.
Why You Should Create an Online Marketing Video Using Photos:
Videos are the most popular form of online content. They’re easily shareable and offer users a short but powerful message. Also, a video will catch more attention than a regular photo or graphic on social media.
Don’t believe us? Try sharing the same image on Facebook using different images. The one with the video probably got more likes, comments, and shares than the rest.
How to Make an Online Marketing Video Using Photos:
There are plenty of ways to create online marketing videos using photos for your business. Here are some ideas:
Turn the pictures into storyboards for videos or online ads
If we have photos of people and products, we can turn them into storyboards. This way, we’ll be able to visually tell a story that will catch the customer’s attention.
To create a video storyboard, open the photo in a picture video maker and add some text to it. Many apps also have filters and editing effects that can be applied to your images.
Videos don’t always have to be made in a professional video editor. There are plenty of free or paid tools on the internet that can help you create simple yet effective videos in a short amount of time.
Turn photos into animated GIFs for social media.
These days, animated GIFs are popular on social media platforms like Twitter and Instagram. Businesses usually use them to promote their products, attract new customers, and even encourage viewers to buy a particular product or service through an online marketing video. We can easily create these with the help of a photo video maker with music online.
Add a text overlay to photos and videos.
Many users like watching online marketing videos because the images get to be animated and add some extra excitement. You can use a text overlay if you want to attract more viewers and make your messages pop off in action. The simple rule is that the image must have a copy of your message. For example, if you’re trying to promote an upcoming sale or a new service, place “Coming Soon” in front of the image so people will get excited when they watch it.
Use video editing software to create slideshows from your photos.
If you have a lot of images, you can turn them into a slideshow and show them in full-screen mode with some text overlays. Slideshows are another popular form of online marketing videos since they’re great at telling stories and quickly capturing viewers’ attention. You can use this video to promote an upcoming event, new products, recipes, or even a gallery of your latest work. If you want to use text overlays, ensure their message is not too long so it doesn’t get cut off on the sides.
Encourage users to share your video using a poll.
Another way to encourage users to like and share your video is through a simple poll or question. This is especially useful when promoting an online sale or crowdfunding campaign. Letting your viewers choose the winner of the deal can help you get more shares and likes than if you just posted the same image on social media, expecting people to buy things.
That’s all there is to it! Just be sure not to make your videos too long since it can be frustrating for some users.
Use photos as backgrounds for videos or online content
You don’t always need to create an online marketing video using photos. Sometimes, you might want to add a new and exciting element to your video or display it along with other content like images.
One way to do that is to place a photo behind the person speaking in your videos using a picture video maker. That way, images can become the star of your content while still delivering the same message.
Another thing you can do is play around with photo filters. This can make your videos more visually appealing to viewers and give them some extra excitement.
Create videos in the form of infographics
One excellent way to create an online marketing video is to turn a few images into an infographic using a photo video maker. This is especially useful if you have many pictures you want to display in a short time, and they don’t all get the attention they deserve.
The great thing about infographics is that they give viewers instant information, helping them see what your message is about right away.
Creating online marketing videos with photos is an excellent way to increase your visibility on social media and encourage more people to click on your site. Not only that, but they’re also a great way to give people fast and precise messages. We hope that you’re now ready to create an online marketing video using photos for your business.