Australia is one of the world’s largest countries by total land area. It has a population of 26 million that is highly urbanized. Canberra is its capital, which is located at the northern end of the Australian Capital Territory. Other major cities are Sydney, Brisbane, Melbourne, Adelaide, and Perth.
Australia is a rich country and has a market economy. It also has a high GDP per capita and an exceptionally low poverty rate. The primary service sectors include financial services, tourism, and education, accounting for around 70% of the GDP. The country is also a major exporter of agricultural products and minerals. Moreover, it is one of the top exporters of wine, contributing around AUD 5.5 billion every year to its economy.
That being said, starting a small business in Australia can be a challenge as you will be competing against well-established major players. Fortunately, there are some ways for your business to reach many prospective customers without having to spend a fortune.
Modern digital signage in Australia has been turning the tides for many small businesses for years. They are known for their durability and eye-catching designs. These digital signages are smart, customisable and can be controlled by a remote. Its high-quality LED display provides the best outdoor advertising experience for any brand. Below are some reasons why your start-up needs digital signage.
It comes in different types
If you need a giant outdoor screen that can stand against wind, dust, sleet, and rain, a standalone outdoor display is a good choice. These digital signages are bright and use a reflection-proof glass, keeping the display clear.
These types of digital signages are best positioned on patios and curbs. Most restaurants and grocery stores use these cost-effective outdoor panels. Some of these digital signages are self-sustaining and don’t need a media player for their displays.
On the other hand, if you are running a small store, bar, or restaurant and need something for your storefront window, you can go for a semi-outdoor display. They can stand direct heat, sunlight, and humidity. They are also perfect for catching people’s attention if they are shopping indoors, such as in malls or department stores. These digital signages can operate 24/7, keeping your store windows lit even if you are closed for the night.
Relaying different messages to your prospective customer is now easy and doesn’t require other signages. Single digital signage can do it all through its content management system or CMS. This system allows you to change your signage’s content anytime by using a remote control.
Make money while saving money
Aside from being economical, digital signages can also make you some extra money by allowing third-party advertising. If your digital signage gets a lot of attention from people around, you can approach some non-competitor companies to place their ads on your signage. You can then collect money from them for providing your platform.
If you plan to start a small business, remember to invest in digital signage in Australia and get all the amazing benefits it provides. Moreover, you don’t have to spend a lot on regular signage that looks boring and can only relay a single message.
By using digital signage, you have complete control of the content of your ads. Moreover, it will allow you to earn some extra cash by letting you rent it to other non-competitor businesses.