Retargeting is one of the best and cheapest ways to bring back closed sales that did not happen. For e-commerce, retargeting is an essential method to ensure that there are fewer abandoned carts, and so on.
However, trying just anything and everything will barely work. Down below, we have explained a few extremely effective e-commerce retargeting strategies that you can apply to your e-business and get amazing results. If you are ready to learn a thing or two, read on!
A little about retargeting
Before we start with the main topic, let us quickly give you a sneak into what retargeting is. Retargeting, also referred to as remarketing, is a marketing strategy wherein you remind your customers about your products, services, and your brand to coax the desired action out of them, which is usually to make a purchase.
Retargeting can be directed to customers who have already made a purchase and to those who were close to buying but yet did not. For customers who have already purchased, retargeting can help them discover more of your products and make another purchase. For customers who were close to buying, retargeting reminds them of the products that they could have bought.
There are tons of tools and means out there which can help you retarget. However, before you go ahead and mindlessly spend your budget on these tools, you need to understand that the key here is to send the right message, at the right time, to the right individual. That is precisely what retargeting is all about. Let us now take a look at the strategies.
Using The Right Tools
As we mentioned earlier, there are tons of tools available nowadays that can help you market and remarket. Let us take a look at each one of them:
Facebook Pixel offers an amazing remarketing platform that can be of great assistance to you and your remarketing strategies. Attach Pixel codes on pages that you know are of interest to your customers.
Google Display Ads
Google Display ads will keep displaying your ad on thousands of sites that your customers visit. If they happen to abandon the cart, Google Display Ads will show them the ads of the product that they abandoned, thus successfully remarketing.
Instagram ads are another great tool that you can invest in. Instagram offers a great platform for visibility of your brand and thus helps greatly in remarketing.
Another great way to remarket is to leave emails as reminders. You can send simple reminder emails a while or a day after your customers have left your site, attach cart discounts, or even better, offer a discount with a deadline.
The entire point behind remarketing is to understand that your customers will not always be ready to pay the money or will question the need for your product in their life. Therefore, your remarketing strategy should be to realize what products they want and then to make them understand how that product will make their life better. As long as you understand that and use it, your remarketing strategies will always work for the best.