Social media is a key development resulting from rapid transformation of information and communication technology in the past 2 decades. Los Angeles has been part of the accelerating pace of change, as social media has become part of the Los Angeles culture. At the core of the social medial culture in Los Angeles is sharing of information, be it written, oral, or pictures across multiple online platforms. According to Oh and Sue (47), motivation for sharing information include displaying entertaining content and revealing valuable information, defining oneself, developing and growing relationships, and to share brand or product information to the social media community. These factors make social media a culture of its own in Los Angeles and across the world, as besides keeping in touch with family and friends, the platforms have far-reaching implications for the Los Angeles community. It influences politics, education, the business world, culture and innovation among other things. In view of these developments, it is important to understand various ideas and developments that contribute to the social media culture in Los Angeles.
Politics is at the center of the social media culture in Los Angeles. According to Turcotte et al. (525), many people rely on social media for news. This resulted in social media playing crucial roles in political campaigns within the city, state, nation and beyond. In Los Angeles, social media continue to play an increasingly important role in democracy and electoral politics, as seen in the influence President Obama and Trump mastered through social media constituents in Los Angeles. Clearly, social media continue to rewrite the history and development of Los Angeles, as the online platforms facilitate free communication between people in addition to creating influential social organizations among the people in the city.
More than 90% of the population is on Facebook, Twitter, and Instagram among other social media platforms Anderson and Jingjing (1). As the online platforms grow, there influence on the people’s lives also becomes more powerful. Thanks to social media, everyone in Los Angeles with marginal views can share them online and get feedback from others with similar viewpoints. An amalgamation of these views from different people results in unprecedented things including publications, pictures, and memes among others. This results in further following and sharing resulting in breakthroughs in the mainstream. Social media in Los Angeles has shifted power from a few hands to the online masses, as the people work to expose various ills in the community for action and change.
Social media is an integral aspect of commerce in Los Angeles. The rise and influence of social media implies every organization in the city and beyond use the online platforms to reach current and prospective customers. There is value in connecting with the market and getting feedback for improved revenue. According to Erevelles, Nobuyuki and Linda (898), businesses realize the potential of social media in generating customer insights, develop targeted products and services, and stimulate demand. This happens in Los Angeles, as traditional physical businesses enhance their network and reach through e-commerce. In addition, workplaces promote the creation of social media networks to improve knowledge sharing. It is common to find functional social media policies in organizations in efforts to remove traditional physical boundaries and eliminate silos in operations and structure.
Social media has transformed the world of work in Los Angeles significantly. According to Ladkin and Dimitrios (330), social media influences the recruitment and hiring processes, as workplaces and hiring managers check social media profiles and posts of potential employees before their selection. The online platforms, such as LinkedIn also provide employers with potential job candidates based on their skills and experience. In that regard, the social media culture in Los Angeles sees professionals and business people use the online networks to develop and market their individual brands.
Social media played a crucial role in education, training and development in Los Angeles. Individuals leverage the deep-rooted social media culture in the city, to develop their competencies in social media and other online techniques to increase their employability. This is supported by study findings that revealed increased use of social media to learn. This is possible through social media sharing that enhance interaction and offer the platform to grow personal knowledge. In the case of Los Angeles, Facebook, LinkedIn, podcasts, blogs, and Twitter among others are common platforms for learning in many institutions. Moreover, social media essential in e-learning an long-distance education. Overall, despite challenges occasioned by instances of privacy breaches and cases of academic dishonesty, social media remains a crucial tool for education and learning.
The culture of social media in Los Angeles raises some moral issues. For example, the online platforms in a way promote cyberbullying and lack privacy. People, especially teenagers often want to belong, be cool and outshine their peers. The culture of social media makes it challenging as teens face the pressure to fit in and grow too fast in line with the online pace. People can also use the platform to spread false information and share content with the goal of blackmailing and harming others’ reputations. Another issue has to do with privacy infringement resulting from stalking, information misuse, personal attacks and identity theft. However, the negative issues are minimal compared to many benefits of social media. Just as will be seen in the photo book, the pictures share online can help in telling interesting stories.
Overall, as the statement goes, information is power and without media to distribute information, the power may not be harnessed. In that regard, social media is a major part of information sharing in the world today. Social media networks including Facebook and Twitter among others contribute to improved information access, just at the click of the button. The average life expectancy of the information and stories shared in social media is3 to 5 days, which is crucial given the billions of online users of the platforms. The case is the same in Los Angeles where people and organization create content and circulate it online to generate discussions and achieve the intended purpose. Noteworthy, although social media contributed to faster information sharing, the culture of social media comes with some degree of negative implications. However, and the most important part is that social media comes with many benefits that by far outweigh the negatives associated with the online platforms. Indeed, the bottom line of sharing information is to increase visibility, generate discussions, and responses from the target audience. Therefore, as long as the information remains relevant, and different entities continue to seek the content, it is worthwhile for individuals and organization to continue publishing information on the social media.
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Anderson, Monica, and Jingjing Jiang. “Teens, social media & technology 2018.” Pew Research Center 31 (2018).
Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne. “Big Data consumer analytics and the transformation of marketing.” Journal of Business Research 69.2 (2016): 897-904.
Ladkin, Adele, and Dimitrios Buhalis. “Online and social media recruitment: Hospitality employer and prospective employee considerations.” International Journal of Contemporary Hospitality Management 28.2 (2016): 327-345.
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Turcotte, Jason, et al. “News recommendations from social media opinion leaders: Effects on media trust and information seeking.” Journal of Computer-Mediated Communication 20.5 (2015): 520-535.