Today, marketing is all about good customer relationships. We are focusing on fading away from the traditional practice of only pushing products and emphasizing on building healthy relationships with customers, instead.
And, trade shows are one of the best ways to generate business. They are still considered as an effective marketing platform even when most of the businesses moved to online platforms.
Trade Show event marketing delivers a unique opportunity in this internet-driven world as you can connect with your audience in-person.
After all, what can serve better to build a relationship with your audience than meeting them face to face? Here are five reasons event marketing is still considered an important tool in your marketing plan:
Marketing is all about shining through the competitors. It becomes hard to be a part of the competition for certain businesses such as B2B marketing. This type of businesses filters out spam and cold callers from bothering the business’ decision-makers.
This is where trade shows come into play. It gives you a chance to expand your customers reach as a company or a product that they are interested in. TradeShow booth are fantastic for networking, and it helps you build relationships with not only attendees, but also fellow exhibitor. Moreover, customers can feel more connected with you that they’re not just talking over a phone anymore, but meeting them personally.
Unveiling New Products
Attendees have purposefully signed up to attend trade shows – they are searching for something new and innovative – this is the best crowd to launch your new product. The potential prospects are already interested in your new product and what new you are offering.
Trade shows help to bring new customers together and boost a new product into the public’s eye. You can Use the trade booth as your product launch party, and this way, you are creating excitement and curiosity for what’s about to be unveiled. Both the media and your prospects are likely to follow, which in turn reflect in your product sales.
Reaching new leads
When it comes to lead generation, it becomes challenging to find an interested audience. With event marketing, you can easily communicate with the audience and convert them into potential buyers. How?
Trade shows gather people belong to various industries, which as a result gives you easy access to your target customers.
Better customer engagement
One of the amazing advantages of owning a tradeshow is having time. When a visitor approaches you, you have the opportunity to grasp their undivided attention in educating them about your products in a way that is very distinctive to marketing.
While television ads are just glanced at and print media releases skimmed through a trade show, you have your potential customers right in front of you. So, when you use your time with them skillfully, you could not only propose them to your products or services, but also educate them about what makes your brand different and why they should collaborate with you.
High Return of Investment
ROI is crucial for any business to know how well it’s doing and which areas need improvement. No one wants to splurge their money on something that is not beneficial for their business or not increasing sales. While some marketing campaigns perform differently, some are cyclical. Stats say that the average attendee spends 8.3 hours viewing the exhibition, and 81% of them have buying authority.
Trade shows offer significant benefits to businesses of varying sizes. By integrating exposure to more prospects with the ability to interact in-person, trade shows offer a pleasant experience for both the attendees and business that other forms of marketing can’t!